Vashi Diamonds
Built from successful roots as a pure-play business, the VASHI brand has enjoyed rapid growth founded on diamond expertise, best in class service and attractive pricing. The online business has always focussed on the customer being at the core of the VASHI proposition, customers can choose the diamond they love from a range hand-selected by Vashi for their exceptional brilliance and have their ring created. The launch of the concept store at 46 Piccadilly takes this to a new level with a very strong brand identity.